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Quantitative vs. Qualitative Metrics

Presented By:

Lisa Mcleod

Description

They may be harder to measure but qualitative factors can often be more useful as leading indicators. Lisa McLeod explores the relationship between quantitative and qualitative decisioning. She reminds us that numbers tend to be lagging indicators—and that we might have to go beyond pure quantitative results to find what we're really looking for.  

Transcription

They may be harder to measure but qualitative factors can often be more useful as leading indicators. Lisa McLeod explores the relationship between quantitative and qualitative decisioning. She reminds us that numbers tend to be lagging indicators—and that we might have to go beyond pure quantitative results to find what we're really looking for.  

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