Description
What does it really mean to innovate? Bob Moesta and Chris Spiek suggest taking a step back from “hand-to-hand combat” with competitors and listening to underlying customer needs. This results in real innovation—in creating products and services that provide deeper value.
Transcription
What does it really mean to innovate? Bob Moesta and Chris Spiek suggest taking a step back from “hand-to-hand combat” with competitors and listening to underlying customer needs. This results in real innovation—in creating products and services that provide deeper value.
Watch the Video "Quantitative vs. Qualitative Metrics"
They may be harder to measure but qualitative factors can often be more useful as leading indicators. Lisa McLeod explores the relationship between quantitative and qualitative decisioning. She reminds us that numbers tend to be lagging indicators—and that we might have to go beyond pure quantitative results to find what we're really looking for.
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