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To be able to understand where the industry is going and be able to gain some insight but then ultimately to take that back, not at the high level Chief Lending Officer, Chief Marketing Officer level but really to be able to apply that to me and then more importantly my customers, that’s something I’ve never been exposed to.

Greg Martin @ BB&T
One of the things that I notice about BankOnPurpose is actually a lot of the banks whether they’re large or small are literally facing almost identical challenges that we are. In my bank I hear our own strategy over and over again, but what I see here is out of the box thinking.

Alex Habet @ Bank of America
I came to the BankOnPurpose conference because I am a user of PrecisionLender at my institution and excited to learn about all the different things and collaborate with the different banks that are here to understand the pain points that everybody else is going through, understand the market and come back with some new ideas to bring back to my team.

Casey Crist @ TD Bank
Everybody likes to talk about digitization and the competition. If you want to focus on Amazon or Chase or whoever your competitor is and what they’re doing for the customer, you’re not focusing on your customer. I think what you have to do is figure out, “What specifically do my customers need?” And then meet those needs where they are when they are, instead of where you are when you want. The customer will sense when you’re sorting to make things better for them.

Curt Queyrouze @ TAB Bank
One of the things that I think I got out of it that I don’t get at other places is actionable ideas that I can take and utilize in the business almost immediately, and it’s from people who have similar and like problems.

Jessup Wiley, SVP, Director, Communication Strategy & Implementation @ Rabobank
It wasn’t just a conference based on interest rates and market conditions. It’s really finding the motivational factors of how to create a better culture.

Rick Guillot, SVP, of Commercial Lending @ Cross Keys Bank