In October 2008, Jim Stengel shocked the marketing world by leaving his prestigious role as Global Marketing Officer at Procter & Gamble, one of the most admired brand building companies in the world. This bold move was Jim’s first step on a new mission to share his passion for growing business through a focus on higher ideals. To continue on his mission, Jim has embraced a variety of exciting roles: President/CEO of The Jim Stengel Company, LLC, host of The CMO Podcast, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies and Unleashing the Innovators: How Mature Companies Find New Life with Startups, Adjunct Professor at Kellogg | Northwestern, speaker with the Washington Speakers Bureau®, and advisor to several companies.
The Visionary Leader
Jim’s company is both a think tank and consultancy – conducting proprietary research, generating thought leadership and applying a purpose-driven framework to drive business growth in today's global economy. The company’s purpose, or ideal, is to help companies and brands discover and activate their purpose. Jim and his team have worked with clients in tech, fashion, retail, financial services, food service, automotive, healthcare, and wine/spirits.
Jim’s book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, published by Crown Business, has been called a “must read” by best selling author and Facebook COO Sheryl Sandberg. Based on a unique ten-year growth study involving 50,000 brands, Jim shows how the world’s fifty best businesses have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes. Jim’s second book Unleashing the Innovators: How Mature Companies Find New Life with Startups shows how established companies partner with young, energetic startups to invigorate their culture and thrive. The book draws on an original research study of more than 200 iconic companies and startups that are currently engaged in partnerships.
One of Jim’s focus areas is to “give back” by inspiring younger people who will be the next generation of professionals in the field of business. In 2009, he was appointed Adjunct Professor of Marketing at the UCLA Anderson School of Management, and taught for four years. In 2017, Jim was appointed Senior Fellow and Adjunct Professor within the Northwestern Kellogg Markets & Customers Initiative. Since 2011, Jim has served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity. In 2013, he pioneered the CMO Accelerator program at the Cannes Lions Festival and continues to serve as Dean.
Jim is a former member of the Board of Directors for AOL and Motorola, where he chaired the Compensation & Leadership Committee. He is also a former advisory board member of MarketShare, until its sale to Neustar. Jim is Chairman of the International Advisory Board for in/PACT, a cloud-based charitable giving platform, and serves as an Advisor for Compound, a venture capital firm. In the past, he served on the Board of The Advertising Council, and also served as Chairman of the Association of National Advertisers, and Chairman of the American Advertising Federation Hall of Fame.
The Global Marketing Officer
Jim is the former Global Marketing Officer of $67B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.
Jim is best known for reinvigorating P&G’s marketing culture. In his seven years as Global Marketing Officer, he personally led the transformation that firmly established P&G as one of the most admired brand-building companies in the world. P&G sales doubled during Jim’s tenure.
Prior to his promotion to P&G’s top advertising and marketing position in 2001, Jim had P&L responsibility for the company’s European baby care business. Previously, Jim held positions of increasing responsibility in P&G’s developing markets, Cosmetic, and Food businesses.
Jim is widely known for leading innovation and for his commitment to building purpose-inspired leadership capabilities. As a result, he was recognized in 2003, 2004, 2006 and 2007 by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek magazine, the same year P&G was named Marketer of the Year by Advertising Age magazine. Jim was named to the first-ever Fortune Executive Dream Team in 2011, and is a 2017 American Marketing Association Hall of Fame inductee.
Jim grew up in Lancaster, Pennsylvania, in a family of six children. He holds a BA from Franklin & Marshall College, and an MBA from The Pennsylvania State University, Smeal School of Business. Jim and his wife Kathleen have two children, and split their time between Cincinnati, Ohio and Coronado, California.
- : Raising the Stakes: Reimagining Courage, Purpose, and KPIs in Business